Chapter 7: Sampling In Marketing Research

lottery method of sampling
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When the units of the sample are drawn independently with equal probabilities The sampling method is known as Simple Random Sampling Thus if the

It means within a particular study population everyone has an equal chance of inclusion in the sample It is considered 'fair' and therefore allows findings to The correct option is B use of table of random numbers Use of table of random numbers is less time consuming and less expensive as compared to lottery as

kerala lottery result 22 11 23 When population size is small, researchers may use the “lottery method ” For example, a company with 75 employees may want to get the opinion of Simple random sampling is widely used in research to ensure unbiased and representative samples Different methods such as the lottery method